"Nellow is an imaginary entity I created for my portfolio. It represents the mix of my skills and interests, bringing together fashion, finance, web3, and marketing in a fun way. Nellow inspires and guides projects, connecting the dots between numbers and storytelling. Join us on a journey where we explore exciting ideas and create a unique space in the digital world."

**Disclaimer: All names, characters, businesses, places, events, and incidents mentioned in the stories are entirely fictional. Any resemblance to actual persons, living or dead, or actual events is purely coincidental. The stories and narratives provided are created solely for portfolio and presentation purposes and do not reflect real individuals, businesses, or events.

In 2022, Nellow started in London with a big dream: to make amazing clothes that everyone could love. We worked hard to make our clothes really good, with cool designs and comfy fabrics. Then, something amazing happened. People all around the world started to notice Nellow and wanted our clothes! So, we went online and made it easy for everyone to get their hands on Nellow fashion, no matter where they lived. We didn't stop there, though. We kept thinking of new ways to make fashion fun and accessible for everyone. That's when we came up with the idea of not just selling clothes in stores but also having digital clothes that you can wear online. Pretty cool, right? Now, Nellow isn't just in UK. We have stores in eight different places all over the world, from London to Tokyo. Our mission remains the same: to make stylish clothes that make you feel great, no matter who you are or where you're from.

Story Line.


A group of three friends, Owen, Terrence, and Hannah, started thinking about starting a business after completing college. All three are from the same background but with different skill sets. They considered many ideas, listed them all, and began brainstorming. Finally, they decided to launch their career by starting a clothing brand as the beginning. They initiated research and conducted their first formal meeting on 16th April 2020. They prepared a business proposal, including market research, a company profile, and all the necessary details to attract people to invest in their company.

Download Our Business Proposal.

After I wrote down my brand concept, with the help of ChatGPT, I elaborated on the idea, proofread it, and created this proposal using Canva online software.

They planned to headquarted in London, United Kingdom as partners are from different countries all over the world. They held their first formal meeting on 16th April 2020. They decided to finalize the name and began working on the brand kit and logo. They hired an independent agency from India for the branding.

After the meeting, they decided to expand their team by bringing in individuals with specific experience in fields such as marketing, design, finance, and IT. They began the search for the best young talent in the market and successfully recruited a few more talents.

Our Team:

  1. Owen Hendricks- Chief Executive Officer

  2. Chris Payne - Chief Markteing Officer

  3. Hannah Stewart - Chief Designing Officer

  4. Ayaka Botan - Chief Finance Officer

  5. Nitheesh Gautam- IT Head

  6. Juliet Fernando - Designer

  7. Juan Lopez - Marketing Expert